Wednesday, October 17, 2007

Radiohead's Risky Venture

I like Radiohead. Mostly. I have an affinity for The Bends and OK Computer, and I tolerate the later stuff, but it's not my favorite.

Because Radiohead is not on a record label at this time, they decided to release their new CD "In Rainbows" to the general public on their own. For whatever price you want to pay for it.

That's right. You can pay whatever price you want to. It's a risky gamble, but it's pretty cool, in my opinion. It's a way of telling off "The Man", in this case, corporate record labels who normally bleed bands dry. It's risky, because you can pay nothing for it. In fact, over a third of the downloads of In Rainbows have been done with no price. I paid for mine, admittedly less than full price, but more than I would have purchased Kid A or Insomniac (which I did pay full price for). The great thing is that all of the money goes to the band, whereas usually they get pennies on the dollar for each record label release. I'm listening to In Rainbows for the first time right now, and it's pretty good.

If you go to their website, you can purchase it as well. I would encourage you to at least pay something for it. After all, these are musicians who are taking a risk. Let's reward them for taking a risk.

2 comments:

Rochelle said...

Hmm well maybe they'll start a trend..:)
I'm glad they get the money and not people who don't really deserve it

Seth said...

good job radiohead! keep up the fight against the corporate machine! i just bought their cd and i love it! thanks for the heads up adam. i am sure it will work out for them...